Fringe Festival Trailer
For Wesley's performance at the Minnesota Fringe Festival in 2011, we wanted to design an engaging, slightly edgy trailer that would appeal to any audience - not just the regular church attenders.
The Fringe Festival is a two-week theater exhibition attended by some 15,000 people where all the performances are chosen at random. Shows are completely uncensored (within the limits of the law) and audience members must pay to come see shows - often by performers they have never heard of before. For this reason, the trailer and reviews from audience members bold enough to risk buying a ticket are a huge factor to a show's success.
We must have done our job, however; the show opened to rave reviews, and Kate Hoff of the Twin Cities Daily Planet mentioned that "his preview and video trailer rocked." Few things give a video producer more satisfaction :-)
Extended Trailer for Pastors
We also put together another trailer for Luke Comes to Life!, this one targeted towards churchgoers and pastors. In this longer trailer, we focused more on testimonials and on the virtues of the show's scriptural interpretations rather than on the historical novelty and theatrical quality. In contrast to the Fringe festival, the cost of most of Wesley's performances are paid up front in a large lump sum by Churches so that the members can attend on a Sunday morning or evening at no cost. For the decision makers in these venues (mostly pastors), the primary concern is the theological veracity of the scriptural interpretations, and the power of the impact on the congregation.
